Join us for the upcoming Tech & Toast where Jane Machin will discuss, Kakorrhaphiophobia – the fear of failure. Over the course of our lifetime, we learn that there is a correct and an incorrect answer. We penalize mistakes and the social pressure for success increases as we get older, making the cost of failure increasingly expensive too. We stop suggesting new ideas and stay inside our comfort zones. Unfortunately, this fear of failure hinders creative problem-solving. Companies are increasingly recognizing the value of failure as the key to ultimate success. In this session, you will learn concrete steps on how to fail better and get more comfortable taking risks.
Jane Machin, Ph.D. is an Assistant Professor of Marketing at Radford University. She earned her Ph.D. in Marketing at The Wharton School, University of Pennsylvania. Jane is an energetic educator with experience teaching advertising, marketing communications, creativity and innovation. Her research, which examines the intersection of decision making, stigma and consumer wellbeing, has been presented at top conferences in the field, such as the Association of Consumer Research and Marketing and Public Policy Conference, and published in top journals, such as the Journal of Public Policy and Marketing, Appetite and Marketing Education Review. Jane is the recipient of numerous awards for both her research and teaching, including the Thomas C. Kinnear Best Paper Award, the Cengage Pride/Ferrell Innovations in Teaching Competition and The College of Business and Economics Outstanding Faculty Award. Prior to becoming an academic Jane worked in international brand management with Unilever PLC.