DESA is a health care analytics and Telehealth company led by Jonathan Briganti, Dr. Anne Brown, Brian Elliott and David Trinkle, MD. They are developing a way for assessments, that are normally done inside a doctor’s office, to be done remotely on a digital medium in order to add data and communication for doctors and physicians to better support the diagnosis of health issues such as dementia, depression, anxiety, etc.
What is the biggest challenge your company has had to face so far? How did you overcome it?
Jonathan Briganti: Our biggest challenge would be that we are not business-centered people. We all came from the science world where we know how to get grants for academic trials that run for several years on end but do not move very fast. When we transitioned to the business world we had to figure out how to adjust to the fast pace style. We had to learn about Patent Protection, forming LLC’s, getting office space, and forming connections. It is an entirely different side of life that we never really considered entering until we had this idea. Once we entered the business world, we had to move very quickly and the RAMP program has been very helpful with moving us in the right direction.
What are you hoping to get out of RAMP?
Dr. Anne Brown: We are hoping to get a more robust business plan and conceptual model for actually selling our product to multiple venues like, larger hospital systems, nursing home systems, school systems, etc. In order to do that we are hoping to get more guidance in what kind of models we need to set up for each of those.
Jonathan Briganti: I think connections are a very big thing as well. We have been very fortunate to have Victor Ianello as a mentor and to have been introduced to some very influential people in the area. It is great having those people that can open doors and help us get our name out there further than we thought was possible.
What do you like about the Roanoke area? Why do you want to be here and grow your company here?
Dr. Anne Brown: I grew up in Roanoke, went to Roanoke College for my undergrad, and attended Virginia Tech for graduate school. I think the area has a lot of potential for growth and many aspects that make the quality of life high. I think it is a great place for us, especially with the ability to tap into undergraduates at Virginia Tech as we grow and need more individuals in the engineering STEM fields. I think there is a great talent pool at Virginia Tech. From what I understand, students also enjoy the area due to the accessibility of nature in a metropolitan setting that still provides an affordability of living. There is also a lot of movement and growth in the health care field through the Virginia Tech Carilion partnership.
Jonathan Briganti: I have really seen a big push from business owners, especially the ones involved in RAMP, for start ups to grow and succeed. We have had nothing but positive connections in Roanoke. Everyone wants to help us and see us succeed. Everyone we have connected with in Roanoke has been very thoughtful and helpful.
What advice would you give to those interested in starting a business?
Jonathan Briganti: If you have an idea, go for it. When this idea began, I was an undergraduate at Virginia Tech and never thought I would have my own office a year later. We never thought the idea we had for a hackathon last April would last more than that weekend. We all joke that this has been the longest weekend of our lives. If you see a need in the world there is no reason you cannot be the one to solve that issue. Never decide not to pursue a particular field because you think you do not know enough about it, because you can learn.
Has your company done something exciting recently?
Dr. Anne Brown: We are still exploring all the many channels and usability of this kind of app platform. Pretty much on almost a daily or weekly basis we learn about a different area that is interested or think they could use this kind of product in a certain way. Finding those things out though various market surveys is very interesting and exciting.
Jonathan Briganti: We just finished a beta version of the app so we are able to get focus testers out. The app is not connected with medical records at all, but for the first time we are having people use our app. It is exciting to have it in the hands of individuals out there and get their feedback.
So you’re working with a mentor, tell me about that experience.
Dr. Anne Brown: It is a wonderful experience. We need mentorship and we are fully open to that kind of guidance. I think it would be silly for us to not take the advice of someone who has been there before and has learned from experience, especially when it can help us get over different bumps along the road.
Jonathan Briganti: Coming into this we knew that there are a million things we should do in order for our business to succeed. It has been helpful to talk to someone who is so connected in the community and have them tell us that there are a million things that we can do, but these three things are the most important things to do right now. It has really allowed us to focus down and make a stronger business.
