Join us for our lunch and learn BizDev Forum roundtable series: Maximizing Trade Shows and Events ROI. Taking place throughout the summer and fall, these three events in July, August and September, will provide you with the insights you need to optimize your business or organization’s event presence. Don’t miss out!
July 27 – Session:
Choosing the Right Shows and Effective Planning
Everything happening before a trade show or event are just as critical as the actual event and post-show efforts. In this roundtable, we will learn from each other’s best practices and discuss challenges faced in:
- Picking the right shows to exhibit
- Determining key players in trade show and event planning
- Managing all the details
- Internal communication of what to expect and when
- Creative booth design
- What else to do besides exhibit: Side meetings, special events and parties, sponsorships
We will explore these and any other topics of interest, stress, or success related to pre-trade show and event planning. Join us for the first roundtable in our series to share best practices and learn new ones from your regional tech marketing and sales peers.
August 24 Session: Maximizing Time on the Trade Show Floor
You’ve spent months of planning, coordinating, organizing, and communicating about an event and it’s finally here. What amazing things are you doing to get booth attention? What are your in-booth processes? What else is happening and how are you managing it live? We will tackle these and many other questions and topics related to on site challenges and successes at your trade shows and events.
Join us for the second roundtable in our series to share best practices and learn new ones from your regional tech marketing and sales peers.
September 27 Session: Post-Event Success: ROI, Returning Booths, and Planning the Next!
Here’s where your efforts get recognized as sales and marketers…the post show reporting and retrospection. In our final events and trade shows roundtable, we will share our war stories and advice with each other on post-show efforts. This will include:
Shipping and logistics-making sure everything comes back in one piece
- Hot leads follow up
- Cool and warm leads handling
- Retrospection and what to do with that information
- Communicating high level post-show reports
- Measuring success years to come
Join us for the final roundtable in our series to share best practices and learn new ones from your regional tech marketing and sales peers.
All sessions will take place: 11:30 am – 1:00 pm
Session I: Wednesday, July 27
Session II: Wednesday, August 24
Session III: Wednesday, September 27
Cost: There is not cost to attend but you must register (see above).
Roanoke – SyCom – Electric Road
Blacksburg – Rackspace – 1691 Innovation Drive, Blacksburg, VA
Note: Each of these events has a separate registration for the Roanoke and Blacksburg location that will be connected by video conference. Space is limited to 10 people at each location – registration is required. Food is not provided; these events are a BYOL (Bring your own lunch).
Please contact Heather Baum Fay, VP of Member Engagement for more information. E-mail – firstname.lastname@example.org or phone (540) 443-9232 ext. 1.